ULTRAlite™

Art Direction & Design

The ULTRAlite campaign highlights Jaanuu’s lightest and most innovative scrubs, designed for effortless movement and all-day comfort. Crafted with cutting-edge fabric technology, these scrubs offer a barely-there feel without compromising durability.

To bring this weightless experience to life, I sought to capture the feeling of unrestricted motion—featuring healthcare professionals in mid-air, suspended in a moment of ease. The campaign conveys a sense of fluidity and freedom, illustrating how ULTRAlite scrubs empower those who wear them to move without limits.